TIA Individual Influencers Week 4
We are officially four weeks in, and this is our first, monthly roundup.
Collectively our overall follower count is an impressive 9,989.
In just 4 weeks, we have a total reach of 15k users, 458k impressions and 254k interactions.
A micro-influencer is defined as someone with 3K followers (according to TRIBE) and a few of our accounts are well on their way – brands are already starting to approach us for collaborations, where they gift items in exchange for promoting products on our feeds.
Influencer marketing is the fastest growing online customer acquisition method (inline with Tomoson) and the team have definitely thrown themselves into the wonderful world of Influencer Marketing.
Take a look at how each account is getting on after week 4 along with key highlights from each individual influencer!
2, 884 followers
Liv is fast approaching the 3k follower count. Each upload this week has received an average of 250 likes, a 24% increase from her total number of likes last week!
Liv also won a competition with Peperami named ‘Meat Head Monday’ – the competition gifted products to Liv after her Peperami post was the most engaged post from the week!
Alys continues to attract brands who are looking to gift her products in exchange for the beautiful content she creates.
Hopefully next week Alys will officially be a ‘micro-incluencer’, once she reaches 3k followers! The followers continue to increase for Alys… even after spending most of the week on a follow freeze.
Michelle continues to attract loyal female followers who love fashion and as a result she has almost doubled her number of comments from last week.
This week, Michelle is in Santorini and her followers are already enjoying seeing content from the Island which is evident through her new likes and comments – #travelblogger!
Katie has had a 95% increase in post comments this week, as a result of posting beautiful inspirational shots of home interior. Her number of likes have also increased by 40% week-on-week.
Katie’s account has attracted followers from both the United Kingdom and United States making it clear that there is a strong interest for home interior from across the pond too!
Nazia has been more active on her page this week and as a result, likes have increased by 30%. Her aim for the coming week is to reach 1k followers…watch this space to see if she manages it.
Nazia’s account has attracted followers from all around the world including the United States, Brazil and Russia suggesting that kids’ fashion is an international trend. Interestingly, ForReason has reported that the United States, Japan, United Kingdom and Brazil are amongst the most fashionable countries in the world.
Despite the fact that Lou is currently in Santorini for her wedding later this week, she remains active on the social media front! Lou’s engagement is at an impressive 28%, which is almost as impressive as her 11km hike in Santorini over the weekend (this post was loved by her followers).
We’re looking forward to seeing more content about Lou’s hikes, however we’re even more excited for her wedding pictures!
Despite the fact that Sadie has had a quiet week, her engagement is at a high 20%. This week, Sadie has started creating Instagram highlights of different vintage interior themes such as ‘Plants’ and ‘70’s’ – go check them out!
Josh has been busy posting this week – he now has a consistent grid look and feel establishing his photography style, this is reflected in his 60% engagement. Looking forward to seeing more posts from his outings in week 5!
Keep following our hashtag #IndividualInfluencers to see what we are all up to in week 5 and make sure you follow your favourite account!