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TIA Individual Influencers Week 3

Written By:
Nazia Hussain
Date:
20th August 2019

TIA Individual Influencers Week 3

Three weeks into our influencer challenge and we finished the week on an average engagement percentage of 26.68%. According to the influencer marketing platform Scrunch, any number above 6% is a very high engagement rate whilst the average is between 1% to 3.5%.

We have seen some really positive statistics since starting our influencers challenge 3 weeks ago including a total reach of 129,709 ; 368,935 impressions and 20,430 interactions!

Followers and well-known brands, such as The Ordinary, Forest Gin and Nescafe Azera have been interacting with our accounts on a regular basis too. Examples include, Alpro commenting on a smoothie bowl from the feminist foodie saying “So pretty”; Quorn also commented on a meal post saying “This looks absolutely delicious!! Thanks for sharing!” and Nescafe Azaera commenting on one of Liv’s posts saying, “Breakfast goals”.

Below is a breakdown of week three so be sure to follow your favourite page, along with a weekly highlight from each account:

the.feminist.foodie
2,477 followers
15,890 likes
801 comments

Brands such as Linda McCartney and Alpro have been engaging with the feminist foodie and Alys even featured on celebrity chef, Ainsley Harriott’s Instagram grid and story.

The page also reached 10.7k people and impressions are going strong, averaging at 51,000 per week!

liv.slimmingworld
2,333 followers
7,342 likes
131 comments

Liv continues to attract loyal Slimming World followers, reaching up to 18,000 people by posting lots of Slimming World-friendly meals. Brands like Peperami have reposted her meals this week.

Cheshire Farm have even asked to send Liv some Slimming World-friendly products, her first lot of #gifted items, hopefully the first of many gifts she receives!

fashion_at_forty
1,104 followers
4,306 likes
282 comments

The page has built up a lot of loyal female followers which is evident in Michelle’s statistics with a 15.61% engagement level, over 1100 followers and 282 lovely positive comments in only 7 days. It is also evident that Michelle’s followers appreciate a great pair of red shoes!

katieryaninteriors
1,096 followers
3,223 likes
93 comments

Katie has been busy posting this past week and as a result reached over 1000 followers too.

Dvira Ovadia, an award-winning Canadian TV personality with 30k followers has liked Katie’s posts and followed Katie Ryan Interiors, giving the page well deserved credit!

zeenies_lookbook
475 followers
4,734 likes
103 comments

It has been tricky getting enough posts scheduled due to fitting Zeenie into Nazia’s weekly schedule. However, the weekend was spent styling a wide range of outfits and directing a photoshoot which was a lot of fun. Despite the lack of posts, the number of likes is at almost 5k proving there is a lot of interest in kid’s fashion.

mds_runner
217 followers
1,485 likes
43 comments

The mds runner’s engagement is at an impressive 25.28%. While Lou is planning her wedding (which is in 10 days’ time) and the account isn’t a high priority at the moment, it just goes to show that having a niche topic can still result in a highly engaged audience.

hunterofvintage
154 followers
604 likes
17 comments

Sadie has been busy posting this week and as a result her likes have doubled along with an increase of engagement to 31.73%.

thepracticaldeveloper
55 followers
98 likes
4 comments

Keiron has been busy getting his material together but is yet to post his content on his page. Watch this space for an increase in numbers next week!

thejoshmichaelphotography
41 followers
499 likes
9 comments

The Josh Michael Photography page has an engagement level of 62.94% due to Josh increasing his amount of posts.

Keep following our hashtag #IndividualInfluencers to see what we are all up to and check in next week for our latest update on Tuesday 27th August.